Frutera has accepted the challenge of complying with international norms and standards on labor, environmental and sustainable production, one of them being the Rainforest Alliance seal.
The famous green frog seal indicates that a company has been audited through rigorous certification standards that require significant steps towards long-term environmental, social, and economic sustainability.
The standard promotes the involvement of all company levels to achieve sustainability, from the administration, production, and CSR team in charge of the community impact projects executed in the area of influence.
The Rainforest Alliance seal that appears on each of our bananas means that the product has been grown on certified farms, promoting more sustainable agricultural production and responsible supply chains. Learn more about the Rainforest Alliance agriculture standard and its criteria.
New Rain Forest Alliance Certification Seal:
In 2018, the Rainforest Alliance and UTZ joined forces on a mission to create a better future for people and nature by making responsible business the new normal.
The certifying entity affirms: “A new seal is part of our new brand identity that represents a major milestone, following the merger and the development of our new organizational strategy.”
Clients and consumers will find the new seal in each one of the bananas we produce; identifying the evolution of the standard and our commitment to promote a better world for the people and nature.