Guatemala, August 2011. A group of community leaders from Escuintla were invited by Frutera to participate in the workshop: “Introducing CSR in Communities.” This workshop was part of the annual Responsible Businesses in Guatemala conference organized by the Centrarse Association.
The participating community leaders came from four rural areas in the Department of Escuintla: San Francisco Madre Vieja, Huitzizil, El Jabalí and San José Mogollón. During the training sessions, the attendees were introduced to the work done by the CSR arm of Frutera in addition to learning about the banana production process. They learned about corporate social responsibility programs in general, and above all, their communities’ concerns and needs were communicated to the representatives from Frutera. The participants also took advantage of this opportunity to make contacts with people involved in other development projects during the conference.
Nelson Recinos, COCODE Secretary and Director of the Huitzitzil school said, “Frutera has always supported us with infrastructure projects and training that aids in the development of the entire community. Working together with Frutera and the community, we can make real progress.” Maria Teresa Orellana, member of COCODE and a community nurse expressed her appreciation to Frutera for the invitation to the workshop that included very relevant information for her community. She added that thanks to Frutera, which employs her husband and her son, her family was “able to eat.”